2013 Web Design Trends Focus On Mobile And Social Integration

As a small business owner, you may be struggling with learning the basics of web design, but you probably already know that web design trends change faster than fashion trends. It can be mind boggling to stay on the cusp of what’s hot.  Many business neglect current web design trends because their natural instinct is to focus on other aspects of running their business. However, your business website is often the first interaction point between you and your customer. If your site looks out of date, consumers will assume that your services are too.

This article will help you understand what industry insiders and customers will be looking for in web design in 2013.

1. Responsive Web Design

We have written before about the importance of having a website optimized for mobile phones and tablets. Without a doubt, this will be one of the top 2013 web design trends. A website is ‘responsive’ if it looks good at any resolution. This means that your business website will look sharp and be readable no matter the device or screen size someone uses to access it. With a Five 2013 Web Design Trendswebsite optimized with a responsive design, your customers can access your company information on mobile phones, tablets and computers – on the go, or in their home.

2. Large Buttons

More and more customers are viewing product sites on the go via their tablet or smartphone. Text links are not ideal for smaller screen resolutions, especially when a person needs to click the link using their finger on a touch screen. Large graphic buttons will increase click rates on mobile devices and even on traditional PCs.

3. Social Integration

The opportunity to share purchases, must-have items and favorite brands via social platforms is key for the modern consumer. Integrating social sharing onto your website design will increase customer engagement and brand awareness.

4. The End of Flash

Adobe Flash is no longer at the top of web design trends. Now that HTML5 has launched, Flash is on the way out. HTML5 can create dynamic layouts without all of the bugs and lags that can accompany flash.

5. Vertical Scrolling

Another one of the 2013 web design trends born from mobile device usage is vertical scrolling. Horizontal scrolling can be troublesome on some mobile devices while vertical scrolling is more appealing because it works whether the page is viewed in portrait or in landscape. Make sure that your menu is coded to scroll down with the page, so that the user does not have to scroll all the way up to the top of the page to navigate through your company’s website.

If these trends intimidate you, remember that you do not need to add them all at once. You can gradually update your website to include these 2013 web design trends. Remember that your site often a customer’s first impression of your business. Implementing a few new design features keeps them engaged and will give your business a sense of authority.

 

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