Five 2013 Web Design Trends

2013 Web Design Trends Focus On Mobile And Social Integration

As a small business owner, you may be struggling with learning the basics of web design, but you probably already know that web design trends change faster than fashion trends. It can be mind boggling to stay on the cusp of what’s hot.  Many business neglect current web design trends because their natural instinct is to focus on other aspects of running their business. However, your business website is often the first interaction point between you and your customer. If your site looks out of date, consumers will assume that your services are too.

This article will help you understand what industry insiders and customers will be looking for in web design in 2013.

1. Responsive Web Design

We have written before about the importance of having a website optimized for mobile phones and tablets. Without a doubt, this will be one of the top 2013 web design trends. A website is ‘responsive’ if it looks good at any resolution. This means that your business website will look sharp and be readable no matter the device or screen size someone uses to access it. With a website optimized with a responsive design, your customers can access your company information on mobile phones, tablets and computers – on the go, or in their home.

2. Large Buttons

More and more customers are viewing product sites on the go via their tablet or smartphone. Text links are not ideal for smaller screen resolutions, especially when a person needs to click the link using their finger on a touch screen. Large graphic buttons will increase click rates on mobile devices and even on traditional PCs.

3. Social Integration

The opportunity to share purchases, must-have items and favorite brands via social platforms is key for the modern consumer. Integrating social sharing onto your website design will increase customer engagement and brand awareness.

4. The End of Flash

Adobe Flash is no longer at the top of web design trends. Now that HTML5 has launched, Flash is on the way out. HTML5 can create dynamic layouts without all of the bugs and lags that can accompany flash.

5. Vertical Scrolling

Another one of the 2013 web design trends born from mobile device usage is vertical scrolling. Horizontal scrolling can be troublesome on some mobile devices while vertical scrolling is more appealing because it works whether the page is viewed in portrait or in landscape. Make sure that your menu is coded to scroll down with the page, so that the user does not have to scroll all the way up to the top of the page to navigate through your company’s website.

If these trends intimidate you, remember that you do not need to add them all at once. You can gradually update your website to include these 2013 web design trends. Remember that your site often a customer’s first impression of your business. Implementing a few new design features keeps them engaged and will give your business a sense of authority.


  • Wine dine

    Also trying to decide about responsive vs mobile page for . Have noticed some responsive sites take longer to load.

  • Sarmista Aun

    Responsive website design is the main attraction in 2013. It makes the website flexible enough so that it easily change its orientation according to the device.

  • Alexis Lopata

    I would like to say that in order to produce more site visits, you would have to promote them on Facebook with bright colors and catchy phrases. Advertising to buy things on Facebook is SO 2012. Unless there is a sale that everyone and anyone couldn’t keep their hands off of; and this is integrating technology with fashion.

  • Eric Santana

    2011-2012 seemed to get the ball rolling toward mobile friendly sites. Before recently going freelance, I worked at a company that offers a pretty solid shopping cart software and when we pitched mobile optimization many of our clients were all over it.

    I’m thinking this is the year folks with their small businesses really start taking notice to responsive design, because their competition is already offering a mobile friendly solution.

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  • williamberq

    These are must for webdesign now a day.