If there’s one mistake we see a lot of first time entrepreneurs make, it’s failing to price their product right. Pricing your product too high or too low for the current market can spell disaster for your brand, no matter how ingenious your concept may be.

Let’s say this one more time:

Whether you are selling coffee or computers, the wrong price can tank your entire business, not just your product launch.

To help you prevent this major business disaster, we’ve gathered some of our best Read more [...]