Today, most of us are back at work after celebrating the New Year. A new year is always a fresh start. We start with a positive outlook and look forward to everything we are going to accomplish in 2013. Forty-five percent of Americans made New Year’s resolutions for 2013. You’re probably one of them.
Like most people, you’ve made lots of personal resolutions.
- You resolve to exercise more.
- 2013 will be the year you spend less time watching TV.
- You’ll spend more time with your family.
- You’ll eat less chocolate.
You’ve also made a few resolutions for your business.
- You resolve to use social media.
- You’ll finally start a business blog.
- You’ll set up a website for your business.
- Maybe 2013 is the year you’ll finally quit your day job and make your hobby your career.
Resolutions Don’t Work.
Most personal resolutions are broken within the first month of the New Year. Business resolutions are no different. Resolutions are all talk. They are lofty goals with no foundation.
Most resolutions are not written down or well thought out.
Don’t think of resolutions as revolutions. Many small business owners are overwhelmed with idea of drastic change. It sounds good as an idea, but when it comes down to brass tacks, it’s too much to take on.
An article on Psychology Today emphasizes the correlation between clearly defining your goals and achieving them. Set clear and strategic goals and build from your current business foundation. Pick one or two new elements you would like to incorporate into your business in 2013 and then work backwards to plot out how to achieve those goals.
Adopting social media is a huge goal for many businesses in 2013. Social media has a lot of working parts. Take time to choose which social media channels are right for your business. Pick two to start with, so that you can give the accounts the attention they need.
It’s Okay to Ask for Help.
A well thought out business strategy is key to achieving your goals. Many people hire personal trainers at the start of the year to achieve their weightloss goals.
Business goals are no different.
If 2013 is the year you take the leap into entrepreneurship, don’t try to manage it on your own. Let us help you plan, develop and launch your small business. You’re strength is your brilliant idea. Our strength is creating sustainable strategies that bring ideas to life.