If you’re not sure that your site should be mobile-ready in 2015, here’s your wake-up call: 2014 was the first year that mobile online traffic exceeded desktop traffic. Google has taken notice and is designating whether a site is mobile-friendly or not right in its search results. Even more staggering: while there are about 2… Read more »
As a business owner considering your marketing strategy, you know that SEO is important. But what does it really mean to integrate your marketing and SEO? With ever-changing algorithms and the fast pace of the Internet, your digital marketing plan could be doomed if you don’t take the time to consistently evaluate and update your… Read more »
Mobile Website Information Consumption is Exploding Whether it’s new 2-in-1 laptops, tablets or mobile phones, mobile will soon be king for all things online. According to the GWI Device Q3 2014 update, 80% of online adults now own a smart phone and almost 50% have a tablet. The staggering figure here is that these mobile… Read more »
Social Media for Business is a Must Have I hear it a lot from B2B clients: “My buyers aren’t on social media.” I usually have two responses– first, there is a good chance they are tapped into social media, you just have to find the right channels; and second, for those that are on there, your… Read more »
Also known as: “Don’t have your friend/niece/neighbor’s kid do your social media.” If there’s one battle we’re constantly fighting in social media marketing, it’s the number of people who think they can just have a friend or family member “do social media” for their business.