A great product or service can only take you so far in building a successful business, but it’s not enough on its own to build the brand awareness and recognition you need to keep the customers you have and attract new ones that will help you grow. If it were, you wouldn’t be here!
In order to establish a brand that stands out and attracts attention, you need people to take notice of and remember who you are, what you do, and understand why they should choose you, as opposed to your competitors.
So, how do you actually do it?
Through strategic advertising, our tried and true techniques will help your business build brand recognition and establish a reputation that inspires brand loyalty. The following tips and techniques can help you get started.
1. Develop Targeted Customer Personas
Your product or brand most likely won’t appeal to everyone, so that’s why you’ll need to be selective in your advertising—both in messaging you develop and in the mediums you choose. When you know exactly who your ideal customer is, you’ll also know what they want to hear and where they want to hear it.
You need to create a representation of them, known as a “persona.” This is a fictional representation of your ideal customer – the type of person you would like to sell to
To make your life easier (in case you couldn’t tell, that’s what we’re about at C-leveled), we created a “Make Your Own Persona” template, which you can download here. The template asks specific questions about the age, education, occupation, and working and communication styles about your ideal customer, and then uses that information to build and generate a profile.
Once you know what your target customer looks like, the general ideas you may have about them become useful information and facts. You can then apply that information so you’re talking to exactly who you need to, and delivering your messages to them effectively.
2. Tell Your Brand Story
Stories give brands meaning. They evoke emotions, help your existing and potential customers connect with your brand, and over time, will nurture a sense of loyalty.
Your story must be a genuine and authentic representation of your company. Otherwise, this won’t work. If you’re telling stories that aren’t authentic to your brand, it will definitely backfire.
When you’re executing an ad campaign, it’s important to consider building your brand’s story gradually over the course of multiple ads. A singular ad that tries to tell everyone everything all at once will bombard and overwhelm your audiences—and may turn them off from your brand entirely.
For more on how to develop an authentic brand story, check out How to Give Your Brand a Powerful Story.
3. Customize Content for Each Platform
An ad that’s effective on social media may not translate well to TV or print. Refer back to how your audience interacts with each advertising platform and customize your content to each individual medium so that you get the most bang for your buck—literally.
4. Set a Schedule—And Stick to it!
Before you put anything out, establish a set timeline for how you’ll develop and distribute your advertisements. This will not only help keep everyone on your team on track with goals, but also will create a sense of consistency with your audiences.
If you release everything at once, you will bombard your customers, and if you don’t have a plan for continuous reinforcement, it will be easy for them to forget you exist. Release your ads over a gradual schedule to create consistent interaction and reminders about your brand, your business, and your products or services.
5. Target your Audiences with Retargeting Ads
Most modern-day consumers take their time before they decide to buy a product or use a service. After searching through their options, many prefer to narrow down their choices down gradually until they feel fully satisfied with their final decision.
This tactic is a great way to increase brand awareness and remind potential customers of your products as they browse the web for options.
When applied purposefully, these advertising techniques will help you build your brand’s awareness. For more on how to successfully implement an advertising campaign that boosts your brand and moves your business forward, check out our free eBook, “What You Need to Know About Advertising…Before You Start.”
Questions? Want to chat? We’d love to hear from you! Talk to us anytime by shooting us a message here.