Author: Anthony Pollino

Pricing, Product Development | November 20, 2017

What is it worth?

I know that my idea is worth something One of the hardest aspects of launching a new product is determining price. You don’t want to leave money on the table,...

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Entrepreneur, Startups | September 28, 2017

Why predict the future when you can create the future?

So, you’re ready to hit the gas As business consultants, we encounter a lot of businesses that are tacking up a growth curve, or exiting the ‘elbow of the curve’...

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Entrepreneur | August 2, 2017

How to Increase Revenue

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower So, your business is stuck at some revenue level, you’re...

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Marketing | November 9, 2016

What is Your Value Prop and Why Is It Important?

Your value prop is the core advantage your company offers. It's the key reason someone would buy from you rather than a competitor. Without a value prop, or value proposition,...

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Entrepreneur | October 11, 2016

7 Telltale Signs You Need a Business Consultant

If you're running a small business, odds are you're pretty good at multi-tasking. The fact of the matter is, if you can't multi-task, you'll drown. With the large workload the avearge small...

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Marketing | October 6, 2016

Do You Really Need to Be Blogging Every Month?

As you probably know by now, content is the bedrock of any successful inbound marketing campaign. Many marketers believe that you must blog regularly to have any kind of impact. But do you really...

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