Author: Abby Kougher

Advertising | July 25, 2019

How Does Instagram Advertising Differ from Other Platforms?

Social media advertising is a great way to reach target markets and meet your consumers (new and existing) where they are. With the multitude of platforms available for social advertising,...

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Advertising | July 17, 2019

The Impact of Social Media on Advertising Strategies

Americans spend almost a full day—23.6 hours—online per week, spending most of that time on social media (Youtube, Facebook, and Instagram lead the way in user numbers). With advertising spending...

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Advertising | July 11, 2019

How E-commerce Advertising Can Help Grow Store Sales

E-commerce advertising means you don’t have to solely rely on bricks and mortar to bring customers into your business. With the right strategies and the right implementation, you can effectively...

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Advertising | June 25, 2019

Brand Advertising: Establish Credibility and Boost Conversions

Often, business owners base their advertising strategy around the benefits of their products. But that approach isn’t always the best. Your business could have the best product on the market,...

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Advertising | June 4, 2019

Is Facebook Advertising Right for Your Business?

Facebook boasts billions of users across the world—and it is only continuing to grow. From an advertising perspective, the power of Facebook and its incredible reach has become impossible to...

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Advertising | May 29, 2019

How to Target Customers With Social Media Advertising

It may come as shock to realize that while most people consider social media to be a relatively new phenomenon, it has actually been around for about 40 years—when you...

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