Author: Abby Kougher

Advertising | June 25, 2019

Brand Advertising: Establish Credibility and Boost Conversions

Often, business owners base their advertising strategy around the benefits of their products. But that approach isn’t always the best. Your business could have the best product on the market,...

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Advertising | June 4, 2019

Is Facebook Advertising Right for Your Business?

Facebook boasts billions of users across the world—and it is only continuing to grow. From an advertising perspective, the power of Facebook and its incredible reach has become impossible to...

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Advertising | May 29, 2019

How to Target Customers With Social Media Advertising

It may come as shock to realize that while most people consider social media to be a relatively new phenomenon, it has actually been around for about 40 years—when you...

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Advertising | May 20, 2019

How to Advertise for Every Stage of the Buyer’s Journey

For the most part, the majority of consumers aren’t buying products and services on a total whim—unless they’re on an impromptu trip at Target. Typically, when it’s time to buy...

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Branding | April 29, 2019

How to Hold a Brand Concept Development Workshop

Coming up with a brand concept is a lot easier said than done. Trying to capture the key facets of your whole business in a few words takes a lot...

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Branding | February 12, 2019

How to Improve Your Website’s SEO During Rebranding

Your SEO performance is crucial to your business growth, but one false move when you start your website redesign process during a rebrand, and you might see your website traffic...

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