Author: Denise DeSimone

Advertising | May 22, 2019

How to Calculate and Create an Advertising Budget

Creating a budget is one of the most important components of a successful ad campaign…along with determining your target audience, telling your brand story… Can you see where I’m going...

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Branding | April 25, 2019

Why You Need an Inclusive Marketing Strategy that goes Beyond Stereotypes

As humans, we have a tendency to categorize—everything from the groceries we buy to the people we interact with on a daily basis. It helps us understand the world and...

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Branding | April 23, 2019

Spring Clean Your Brand & Captivate Your Audiences

Spring is finally here, and we’re looking forward to the warmth, freshness, and new beginnings that come along with it. And if you’ve been feeling like your business has been...

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Branding | March 5, 2019

Rebranding ROI: Why It’s Worth the Investment

Rebranding is a serious step in updating your business. When you create a plan for a thoughtful and strategic rebranding, the results can be incredibly profitable. With the help of...

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Branding | February 28, 2019

Conquer Competitors and Exceed Goals with a Rebrand

Rebranding requires a significant upfront investment of time, money, and internal and external resources—but the short and long-term benefits and rewards are well worth it. Here’s how a rebrand can...

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Branding | February 19, 2019

Avoid These Common Rebranding Risks

Rebranding isn’t without risk. Get a grasp of some of the most common rebranding risks so you can avoid potential pitfalls and focus on a successful rebranding experience. Rebranding Risk...

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