Author: Denise DeSimone

Branding | March 5, 2019

Rebranding ROI: Why It’s Worth the Investment

Rebranding is a serious step in updating your business. When you create a plan for a thoughtful and strategic rebranding, the results can be incredibly profitable. With the help of...

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Branding | February 28, 2019

Conquer Competitors and Exceed Goals with a Rebrand

Rebranding requires a significant upfront investment of time, money, and internal and external resources—but the short and long-term benefits and rewards are well worth it. Here’s how a rebrand can...

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Branding | February 19, 2019

Avoid These Common Rebranding Risks

Rebranding isn’t without risk. Get a grasp of some of the most common rebranding risks so you can avoid potential pitfalls and focus on a successful rebranding experience. Rebranding Risk...

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Branding | January 11, 2019

When is the Best Time to Rebrand Your Business?

If you are weighing the merits of rebranding, it might be time to stop wondering when to rebrand, and to just go ahead and do it. Simply put, if there’s...

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Branding | January 9, 2019

Rebrand or Brand Refresh? Which is Better for Your Business?

Rebrand or refresh? Either way, you get a newer image for your business and the opportunity to examine what’s working and what needs to change. Each strategy has varying approaches,...

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