Author: Elizabeth Waickman

Strategic Marketing | January 21, 2020

SEO and Content Marketing: A Perfect Match

The best content marketers measure engagement, conversions, and traffic to ensure that people are seeing and engaging with their content. And all that hard work is worth it--because 95% of...

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Strategic Marketing | January 16, 2020

6 Types of Content Marketing You Need

Content marketing is quite possibly the most potent modern-day digital marketing strategy. And that's not just our bias talking! 91% of B2B digital marketers deploy content marketing strategies to reach prospects and customers,...

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Strategic Marketing | January 2, 2020

How And Why Content Marketing Is Changing The Game

Content marketing, when done right, can improve and enhance brand reputation, awareness, and loyalty – and, most importantly, it's a powerful tool that can attract leads and drive conversions.  A...

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Strategic Marketing | December 12, 2019

In’s and Out’s of Inbound and Outbound Marketing

There's a lot of competition in the marketplace. The average person is exposed to nearly 5,000 advertising messages every day, including everything from television advertisements to billboards, as well as radio spots...

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Advertising | July 2, 2019

How to Write Effective Advertising Copy that Improves Conversion Rates

If you’re trying to raise brand awareness or increase revenue for your business but find yourself challenged by resources, the best way to get the most out of your advertising...

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Advertising | June 20, 2019

Persuasive Advertising: Techniques to Influence Your Audience

When it comes to uncovering the true art behind a successful advertising campaign, it’s not all in the cutting-edge graphics an agency has designed for you, or in the A-list...

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