Author: Elizabeth Waickman

Advertising | June 20, 2019

Persuasive Advertising: Techniques to Influence Your Audience

When it comes to uncovering the true art behind a successful advertising campaign, it’s not all in the cutting-edge graphics an agency has designed for you, or in the A-list...

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Advertising | June 6, 2019

Best Practices for a Successful Advertising Campaign

Wouldn’t it be great if there was an infinity symbol where the figure for your advertising budget should be? If only! When it comes to advertising, most businesses will have...

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Advertising | May 16, 2019

5 Advertising Techniques You Need to Build Your Brand

A great product or service can only take you so far in building a successful business, but it’s not enough on its own to build the brand awareness and recognition...

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Branding | February 7, 2019

How to Effectively Communicate a Company Rebrand

Once you’ve invested the time and resources into rebranding, both monetary and mental, it’s only natural that you’ll want to shout about your rebrand from the rooftop of your building....

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Branding | February 5, 2019

How to Give Your Brand a Powerful Story

What story does your brand tell? A better question; what story do you want your brand to tell? When you think about it, storytelling plays a major role in our...

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Branding | January 24, 2019

3 Important Things to Consider Before Rebranding Your Business

Like any new, exciting business change, once you make the decision to rebrand it can tempt you into diving right in. But that approach isn’t for everyone. Maybe you find...

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