Author: Elizabeth Waickman

Strategic Marketing | January 2, 2020

How And Why Content Marketing Is Changing The Game

Content marketing, when done right, can improve and enhance brand reputation, awareness, and loyalty – and, most importantly, it's a powerful tool that can attract leads and drive conversions.  A...

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Strategic Marketing | December 12, 2019

In’s and Out’s of Inbound and Outbound Marketing

There's a lot of competition in the marketplace. The average person is exposed to nearly 5,000 advertising messages every day, including everything from television advertisements to billboards, as well as radio spots...

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Advertising | July 2, 2019

How to Write Effective Advertising Copy that Improves Conversion Rates

If you’re trying to raise brand awareness or increase revenue for your business but find yourself challenged by resources, the best way to get the most out of your advertising...

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Advertising | June 20, 2019

Persuasive Advertising: Techniques to Influence Your Audience

When it comes to uncovering the true art behind a successful advertising campaign, it’s not all in the cutting-edge graphics an agency has designed for you, or in the A-list...

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Advertising | June 6, 2019

Best Practices for a Successful Advertising Campaign

Wouldn’t it be great if there was an infinity symbol where the figure for your advertising budget should be? If only! When it comes to advertising, most businesses will have...

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Advertising | May 16, 2019

5 Advertising Techniques You Need to Build Your Brand

A great product or service can only take you so far in building a successful business, but it’s not enough on its own to build the brand awareness and recognition...

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