Author: Janice Masters

Strategic Marketing | January 7, 2020

The Breakdown: Measuring Strategic Marketing ROI

Businesses are spending a lot of money on their strategic marketing. Global spending is estimated at around $2.1 trillion for 2019, up from $1.6 trillion in 2014. But how do you know...

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Advertising | August 1, 2019

Digital Advertising: What is ROAS and How is It Calculated?

With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this process isn’t as clear-cut as straight-up...

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Advertising | July 9, 2019

How to Select the Right Advertising Agency for Your Business

Most businesses aren’t in the business of advertising. Even when if you think you can hack it, this is an area that is best handled by the experts. Just as...

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Advertising | June 27, 2019

How to Measure the ROI of Digital Advertising Campaigns

Digital marketing is one of the most effective methods of modern-day advertising. Digital advertising has surpassed more traditional methods, with spending expected to reach around 1.29 billion in 2019. Digital...

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Advertising | June 11, 2019

Best Online Advertising Platforms Curated By Marketing Experts

There are two types of businesses in the world today; those that are advertising online and those that are missing a huge opportunity to reach a huge audience. The number...

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Branding | May 8, 2019

When is it Time to Call in the Rebranding Experts

Anyone can try to rebrand a business. But not everyone can rebrand their business successfully. When you’re an expert in your field, it’s easy to think that you’ll be the...

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