Author: Janice Masters

Advertising | August 1, 2019

Digital Advertising: What is ROAS and How is It Calculated?

With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this process isn’t as clear-cut as straight-up...

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Advertising | July 9, 2019

How to Select the Right Advertising Agency for Your Business

Most businesses aren’t in the business of advertising. Even when if you think you can hack it, this is an area that is best handled by the experts. Just as...

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Advertising | June 27, 2019

How to Measure the ROI of Digital Advertising Campaigns

Digital marketing is one of the most effective methods of modern-day advertising. Digital advertising has surpassed more traditional methods, with spending expected to reach around 1.29 billion in 2019. Digital...

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Advertising | June 11, 2019

Best Online Advertising Platforms Curated By Marketing Experts

There are two types of businesses in the world today; those that are advertising online and those that are missing a huge opportunity to reach a huge audience. The number...

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Branding | May 8, 2019

When is it Time to Call in the Rebranding Experts

Anyone can try to rebrand a business. But not everyone can rebrand their business successfully. When you’re an expert in your field, it’s easy to think that you’ll be the...

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Branding | February 21, 2019

How to Rebrand Without Losing Customers

When you start moving forward with a rebrand, the time, resources, and planning involved make it easy to lose sight of what should be most important—your customers. Here’s how you...

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