Author: Morgan Kappler

Social Media | June 23, 2020

How to Promote a Tweet

Are Twitter ads an integral part of your online marketing strategy? If not, now is it is time to take social media marketing seriously, and Twitter must be one of...

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Strategic Marketing | March 3, 2020

Expectations vs. Reality in Strategic Marketing

When it comes to strategic marketing expectations, we probably think our plans and tactics inherently have the power to overhaul traditional marketing, grow revenue, expand operations, and reach existing and new customers. ...

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Strategic Marketing | January 14, 2020

The Digital Marketing Lowdown: What You Need To Know

Many businesses trust forms of traditional advertising to bring in leads and sales, such as print ads, mailers, billboards, and more. But to get the best bang for your marketing...

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Strategic Marketing | December 17, 2019

Why you need advertising as part of your strategic marketing plan

Strategic marketing and advertising plans spell out the way a company intends to approach marketing and branding, achieve goals and objectives, engage with audiences, and handle any challenges or obstacles...

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Advertising | July 23, 2019

How Do Retargeting Ads Work and Are They Effective?

When visitors come to your website, how many do you think will actually convert to customers after their first visit? The numbers may shock you. Only two percent of visitors...

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Advertising | July 3, 2019

Types of Mobile Advertising and How They Work

If you need someone you live with to buy more milk, you probably don’t leave a note on the refrigerator door anymore. You send a text. Because people don’t carry...

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