Author: Morgan Kappler

Strategic Marketing | January 14, 2020

The Digital Marketing Lowdown: What You Need To Know

Many businesses trust forms of traditional advertising to bring in leads and sales, such as print ads, mailers, billboards, and more. But to get the best bang for your marketing...

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Strategic Marketing | December 17, 2019

Why you need advertising as part of your strategic marketing plan

Strategic marketing and advertising plans spell out the way a company intends to approach marketing and branding, achieve goals and objectives, engage with audiences, and handle any challenges or obstacles...

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Advertising | July 23, 2019

How Do Retargeting Ads Work and Are They Effective?

When visitors come to your website, how many do you think will actually convert to customers after their first visit? The numbers may shock you. Only two percent of visitors...

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Advertising | July 3, 2019

Types of Mobile Advertising and How They Work

If you need someone you live with to buy more milk, you probably don’t leave a note on the refrigerator door anymore. You send a text. Because people don’t carry...

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Advertising | May 31, 2019

Blending Digital & Traditional Strategies Could Be the Best Advertising

With the billions of social media users online and available to tap into, it's only natural that advertising campaigns tend to favor digital media over a more traditional advertising strategy....

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Advertising | May 23, 2019

How to Choose the Most Effective Ad Channels

Just because you can doesn’t mean you should. This is generally good advice in all aspects of life. And it applies to advertising too. You can blow your budget to...

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