Content Marketing

Short, Snappy, Successful Video Content That Wins

By Jim Foreman| 8 Min Read | February 29, 2024

Table of Contents How and Why to Use Video in Your Digital Ads Where Can I Use Video in My Digital Ads? Pre-Production: Laying the…

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Video Content Marketing | How to Do Video Marketing
AI Web Design | Web Design AI | Cybernetic Man Works at Laptop
By Jim Foreman| 10 Min Read | March 14, 2024

Should I Use an AI to Make My Next Website?

Table of Contents Introduction AI's Potential Benefits Why the Human Touch is Essential How to Use AI Responsibly in Website Creation Okay, I Can Do…

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Zen and the Art of First-Party Data Strategy
By Jim Foreman| 11 Min Read | March 7, 2024

Zen in the Art of First-Party Data Strategy

Table of Contents The Introduction The What and Why of First-Party Data Core Principles for Success Actionable Implementation Beyond the Basics The End I rarely…

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User Experience and SEO | UX and SEO | Whiteboard Meeting
By Kevin Hein| 7 Min Read | February 22, 2024

The Impact of User Experience on SEO

Table of Contents Introduction Bounce Rates and Dwell Time Mobile Optimization Page Speed and SEO…

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SEO Rules | SEO Best Practices | Hand Choosing Tactics
By Jim Foreman| 8 Min Read | February 15, 2024

The 5 Bedrock SEO Rules That Will Always (Probably) Be True

Table of Contents Introduction User Experience Matters Backlinks Build Authority Keywords Are the Compass of…

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PPC Tips
By Jim Foreman| 11 Min Read | February 8, 2024

Top PPC Tips for Dominating Sales in 2024

Table of Contents Introduction Evolving Trends in PPC for 2024 Embracing the Shift to Voice…

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SEO for SGE | Google SGE Update | Webinar Graphic
By Jim Foreman| 3 Min Read | January 9, 2024

Google SGE: Future Proof Against SEO’s Biggest Change in 20 Years

Pittsburgh, PA, January 9, 2024 – Direct Online Marketing (DOM), a leader in innovative digital…

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AI Tools in Marketing | AI Blog Graphic
By Billy Wright| 8 Min Read | January 4, 2024

AI in Marketing: Where Machine Intelligence Meets Human Creativity

Table of Contents Introduction Understanding AI and LLMs Content Creation on Autopilot (Almost) Personalization at…

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Google ads on a phone
By Jim Foreman| 8 Min Read | December 12, 2023

From Zero to Hero: Transforming Your Google Ads Campaigns in 30 Days

Table of Contents Introduction Preparing for Your Google Ads Campaign Transformation Week 1: Campaign Setup…

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Tea Leaves
By Jim Foreman| 10 Min Read | December 6, 2023

Reading the Tea Leaves – What’s Coming Next in Digital Marketing

Table of Contents Introduction The Rise of Artificial Intelligence and Machine Learning in PPC The…

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Google Analytics
By Jim Foreman| 8 Min Read | December 4, 2023

GA4 Comparisons, the New Segments

Google Analytics 4 (GA4) is the standard tool for tracking and understanding web and app…

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how graphic design can elevate your digital marketing efforts
By Matt Merlino| 11 Min Read | November 30, 2023

How Graphic Design Can Elevate Your Digital Marketing Efforts

Graphic design isn't just a creative tool, it's a technique that toes the line of…

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