Featured | January 15, 2019

Rebranding Research: Explore the Landscape and Develop a Strategy

The Importance of Research Research is the power that fuels your rebranding strategy. Without it, you are making decisions with no real basis in the real world of your business. You need to establish a solid understanding of your audience and competitors to meet your existing and potential customers’ needs, and set yourself apart from the rest of your industry.   With target audience research, you will be able to identify buyer personas, or the...

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