Featured | August 1, 2019

Digital Advertising: What is ROAS and How is It Calculated?

With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this process isn’t as clear-cut as straight-up sales and numbers. In this case, ROI is not the most effective formula for getting a solid gauge of your digital advertising success. That’s why ROAS—Return on Ad Spend—exists. Rather than calculating investment compared to returns, this formula focuses on your ad campaign’s efficiency and...

Full Story