Featured | August 27, 2018

The New Dawn of the MarTech Era

Over the last several years, we have all been witness to the melding of marketing and technology – and it now has a name, very much like Brangelina. However, we’re sure MarTech will last a whole lot longer than Brad and Angelina. According to MarketingLand, there were about 150 companies in 2011 geared toward marketing technology. In 2016, there were almost 4,000, and by February of 2018 there were over 6,000 tools and products to...

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Privacy | June 6, 2018

GDPR is in effect. Now what?

This article is based on our research and is not intended to provide or replace legal advice. By now you may have heard of the General Data Protection Regulation (GDPR)...

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Strategy | May 22, 2018

Does B2B need to act like Amazon?

Let’s face it, Amazon has changed everything. It has made things like researching a purchase, tracking an order and getting answers quickly (to even the most mundane questions) routine. Obviously...

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