Category: Advertising

Advertising | August 1, 2019

Digital Advertising: What is ROAS and How is It Calculated?

With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this process isn’t as clear-cut as straight-up...

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Advertising | July 30, 2019

The Must-Have Elements of an Effective Landing Page

When you create a landing page for a specific product or service of your brand, you only have a few seconds to make a good impression—just as you do on...

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Advertising | July 25, 2019

How Does Instagram Advertising Differ from Other Platforms?

Social media advertising is a great way to reach target markets and meet your consumers (new and existing) where they are. With the multitude of platforms available for social advertising,...

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Advertising | July 23, 2019

How Do Retargeting Ads Work and Are They Effective?

When visitors come to your website, how many do you think will actually convert to customers after their first visit? The numbers may shock you. Only two percent of visitors...

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Advertising | July 19, 2019

History of Advertising: How Has Advertising Changed Over Time?

You only have to pull out your smartphone and do a quick search on “the printing press” to get an idea (in seconds) of how much and how far technology...

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Advertising | July 17, 2019

The Impact of Social Media on Advertising Strategies

Americans spend almost a full day—23.6 hours—online per week, spending most of that time on social media (Youtube, Facebook, and Instagram lead the way in user numbers). With advertising spending...

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