With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this process isn’t as clear-cut as straight-up...
Full StoryWhen you create a landing page for a specific product or service of your brand, you only have a few seconds to make a good impression—just as you do on...
Full StorySocial media advertising is a great way to reach target markets and meet your consumers (new and existing) where they are. With the multitude of platforms available for social advertising,...
Full StoryWhen visitors come to your website, how many do you think will actually convert to customers after their first visit? The numbers may shock you. Only two percent of visitors...
Full StoryYou only have to pull out your smartphone and do a quick search on “the printing press” to get an idea (in seconds) of how much and how far technology...
Full StoryAmericans spend almost a full day—23.6 hours—online per week, spending most of that time on social media (Youtube, Facebook, and Instagram lead the way in user numbers). With advertising spending...
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