Category: Marketing

Marketing, Technology | August 27, 2018

The New Dawn of the MarTech Era

Over the last several years, we have all been witness to the melding of marketing and technology – and it now has a name, very much like Brangelina. However, we’re...

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Entrepreneur, Marketing | June 22, 2018

What Happens Before Marketing Automation?

Imagine spending thousands of dollars on a new car to go on a trip without investing in any directions. You would probably end up driving in circles or even into...

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Content Marketing, Marketing | April 11, 2018

5 Tips for Quality Content Creation

Most marketers today know the benefits of having a content marketing strategy. From demonstrating thought-leadership to increasing SEO rankings, today’s brands are built on the content they generate. However, even...

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Marketing | November 9, 2016

What is Your Value Prop and Why Is It Important?

Your value prop is the core advantage your company offers. It's the key reason someone would buy from you rather than a competitor. Without a value prop, or value proposition,...

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Marketing | October 6, 2016

Do You Really Need to Be Blogging Every Month?

As you probably know by now, content is the bedrock of any successful inbound marketing campaign. Many marketers believe that you must blog regularly to have any kind of impact. But do you really...

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CRM, Marketing | September 27, 2016

How Often Should You Be Emailing Your Customers?

Your email list is one of your most valuable marketing assets. Not only can you use it to further nurture the leads that have opted into your email list, but...

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