Category: Marketing

Content Marketing, Marketing | April 11, 2018

5 Tips for Quality Content Creation

Most marketers today know the benefits of having a content marketing strategy. From demonstrating thought-leadership to increasing SEO rankings, today’s brands are built on the content they generate. However, even...

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Marketing | November 9, 2016

What is Your Value Prop and Why Is It Important?

Your value prop is the core advantage your company offers. It's the key reason someone would buy from you rather than a competitor. Without a value prop, or value proposition,...

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Marketing | October 6, 2016

Do You Really Need to Be Blogging Every Month?

As you probably know by now, content is the bedrock of any successful inbound marketing campaign. Many marketers believe that you must blog regularly to have any kind of impact. But do you really...

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CRM, Marketing | September 27, 2016

How Often Should You Be Emailing Your Customers?

Your email list is one of your most valuable marketing assets. Not only can you use it to further nurture the leads that have opted into your email list, but...

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Marketing | September 16, 2016

Ways to Start Capturing Email Addresses Today

Do you know which channel outperforms all the rest to drive conversions? Good old-fashioned email. The most impressive statistics on email as a marketing tool are well known: An ROI of about...

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Marketing | September 12, 2016

6 Ways to Tell Your Website Needs Some Updates

Your website is often the first contact a potential customer has with your brand. It’s the hub of everything you do online. Neglecting to keep it up-to-date is one of...

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