Crafting the Right Message During a Crisis

Marketing | |By: Elizabeth Waickman

Now more than ever, creating and communicating the right messaging is essential. As we all manage how COVID-19 is affecting our work and lives, talking with your customers and stakeholders keeps you connected. It demonstrates your meaning and value as a business and reaffirms and maintains the place your brand has established in their lives.

Take a listen for five quick tips to help you with communicating during a crisis like COVID-19 and crafting the right messaging for moving forward. At a time when it seems like everyone is saying something, you don’t want to be the only one who has nothing to say–but you also want to make sure that you’re communicating the right things to the right people, in the right ways.

We’re here to help. All of our team members are eager to help you across our areas of expertise, from messaging and content creation and creative concepts and execution, to social media management, digital advertising, and more. Don’t hesitate to reach out with questions, strategic marketing advice, or to schedule a virtual coffee or cocktail.

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