How Social Media Plays a Role In Your Strategic Marketing Plan

Strategic Marketing | |By: Abby Kougher

Social media is one of the most powerful tools you have in your marketing toolkit to enhance your strategic marketing campaigns. With the right content, social media is a fantastic way to connect with your customers, increase awareness, earn credibility, and augment your marketing strategy to find qualified leads and, ultimately, boost sales.

Social media platforms are the ideal place for brands to build relationships with existing, as well as potential, customers because those customers are actively seeking out brands to find information and engage.

78% of customers have made a purchase based on a business’s social media post.

Consumers want to and are more willing to buy from brands they can identify and connect with, especially ones that show how they speak to their values and priorities. Almost 81% of consumers are influenced by social media posts. 79% of them make a point to connect with their favorite brands, and the average person uses more than one social media platform to keep up with the latest trends and gain information about their favorite brands. Social media marketing makes an impact through driving engagement, conversions, and sales via its interactive and organic nature.

Another huge advantage of social media is that it lets you measure the performance of your marketing strategy through analytics and data. Detailed performance metrics are available to advertisers, and social media marketing provides a robust platform to conduct a comprehensive cost-benefit analysis for each campaign. Social media marketing has also transformed advertising. Cost-effective advertising is now a feature found in popular social media platforms such as Facebook, LinkedIn, and Instagram. Through social media, you can create customized, engaging advertisements according to your audience preferences.

Effectively using social media is about keeping your audience engaged and telling your brand story, to the benefit of your business and your customers. To recap, social media:

  • Creates brand awareness and brand recognition 
  • Adds to your bottom line
  • Increases engagement and sales 
  • Enhances your advertising and marketing strategies 
  • Fosters better customer relationships 
  • And so much more! 

Social media marketing is a powerful tool that has to play a significant role in your strategic marketing campaigns. This is not only a cost-effective tactic but also helps you better connect with audiences that are a better fit: ones that are more likely to respond to your marketing tactics.  

Businesses that don’t embrace social media advertising are majorly missing out. There are billions of social media users worldwide. It’s time to connect with users looking for businesses and brands like yours.

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