How to Choose Hashtags for Instagram

Social Media | |By: Morgan Kappler

Nothing beats hashtags if you are looking to increase user engagement on your Instagram posts. However, you can enjoy more eyes on your posts only if you put up relevant hashtags.

Posts with at least two hashtags can increase user engagement by 12.5% as compared to the ones without hashtags. Therefore, it is of paramount importance that you invest time and mind to create a hashtag strategy that proves to be effective.

Why are hashtags important?

Instagram has undergone several changes ever since it came out in 2010. However, one thing that remained consistent through every iteration is the hashtags. Hashtags are important in the marketing world as they help link all the content (pictures and videos) that were tagged using the same hashtag. 

Aside from increasing engagement, using hashtags is one of the most fruitful ways to identify and discover new audiences on Instagram. This could result in a boost to your brand image and sales. Moreover, hashtags are also important in market research, as you can find out what your competitors are up to.

There are a few things that you must remember to take full advantage of.

  • If you choose to keep your profile private, the posts won’t appear publicly, regardless of the hashtags.
  • While you can use numbers, you cannot use spaces and special characters, such as ” ” or “%.”
  • Instagram comes with a hash-tagging limit. You can use 30 hashtags on a typical post while ten on an Instagram story.

How to pick the best Instagram hashtags for your account

In order to be successful when it comes to hashtags, you must be strategic in your approach. Are you wondering how to do so? Well, we have got you covered!

Be specific

It is understandable to opt for hashtags on Instagram that have been used billions of times. But, this won’t give you the results that you might be seeking! Do not expect to get a million likes or comments by merely adding hashtags like #love, #cat, or #happiness.

This is a very generic approach. Moreover, instead of using popular hashtags that have become saturated, you should go for smaller and specific ones. As we said, you have to be strategic and use hashtags that would cater to your niche and are relevant to your industry.

Follow industry leaders

One of the excellent ways to crack hashtags is to follow Instagram influencers having a similar target audience. 

Every industry has influencers, and there is no better way than learning from the best in the industry.

Find and use hashtags for feature accounts

Another way is to look out for hashtags started by someone else who enjoys a stature and reputation in the public’s eye. The chances are that they might like and even repost your posts on their Instagram handle. Since such accounts have a huge following, getting featured on their Instagram page can open your account to a wider audience. 

As a result, your account’s followers and engagement could skyrocket in no time.

We hope this article helps you in forming a strong bond with your customers and build a lasting relationship with influencers! Reach out to our team for more information!

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