How to Make Pinterest Work for Your Business

Social Media | |By: Abby Kougher

If you have been using Pinterest for business purposes but haven’t managed to get the hang of it, you have come to the right place.

While there is no denying that Pinterest has a lot to offer to businesses, you can only maximize these offerings if you know the right strategies and tactics.

Pinners browse Pinterest for inspiration, or shall we say Pinspiration, to plan big days like birthdays, weddings, or baby showers. Now, it depends on how well you market yourself to turn those pinners into potential customers.

In this article, we shall talk about how you can make Pinterest effectively work for your business. The following are our top tips and tricks to help you slay your Pinterest business marketing campaign strategy.

Are you ready?

Let’s get to the business, folks!

Make sure the content is captivating

You need to drill it in your mind that Pinterest is the ultimate visual search engine. Hence, your Pins should be designed in a visually appealing way. To put things in perspective, you should write a compelling copy to entice your users, coupled with some tasteful branding.
Incorporate high-quality photography in combination with graphics that are not only stunning but highly relevant to your brand image.

Be consistent

A pin a day keeps your business in the limelight. Yes! Pinterest strongly recommends pinning at least once or twice per day. This is more effective than setting up a board and filing it up all at once. When you pin regularly, your content reaches a much wider audience, and this builds up the brand’s image and reputation in the eyes of the Pinners.

Create boards to connect with the users

As a business owner, you must strive to give pinners a good, solid reason to follow your Pinterest Board. You can do so by uploading tutorials related to the product or service you are offering. Additionally, you can also create a board that displays customers using your product or talking about your service.

This way, the users will gain insight, will be able to relate to your brand, and might even think about trying the product or service.

Optimize your pins

As we mentioned that it is a visual search engine, including keywords, is important to make your content and brand discoverable. Hence, make sure to research and use keywords in your board, pin and board titles as well as descriptions to maximize reach and generate leads. In addition to this, using relevant hashtags is also a plus point, as it can give an additional boost when it comes to user engagement.

Pay attention to the analytics

We cannot stress how crucial it is to check your Pinterest analytics regularly. All your hard work and effort can go to waste if you ignore Pinterest analytics.


Pinterest analytics allow you to assess whether or not your strategies are working. Based on the assessment, you can improve, tweak, or refine them accordingly to maximize results. 

If you are unsure about how to make a business account on Pinterest, please contact us.

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