How to Monitor Your Brand on Social Media

Social Media | |By: Denise DeSimone

Checking and tracking every online brand mentions is vital to your business’s success!

Monitoring your brand on social media not only keeps it on the top of its message games before they get viral but also assists you in maintaining a positive and healthy brand image among consumers. 

Speaking of this, this is where social media monitoring tools come handy. They let you keep an eye on each message, trends, and insights, hashtag, account, and focus keywords relevant to your brand. They save up a lot of your time that you can allocate to other important aspects of your business.

In other words, monitoring your brand on social media is all about deducing important social media metrics such as brand awareness. Not only this, but you can also use the information to measure Return on Investment (ROI).

While it is possible to carry basic social monitoring manually—looking at each social network individually for brand mentions, keywords, hashtags, etc, it would end up taking your full day. And, let’s just not talk about the hassle one could face when it comes to collecting and filing the gathered info 

Fortunately, thanks to technological advancements, there are several social media monitoring tools available now to help you keep a check on your brand on social media. Below are some of our favorites:

Google Alerts

Google Alerts allows you to monitor the entire web for mentions of your company, competitors, or any other related topics. All it takes is signing into your Google account, visit the Google Alerts page, and type a keyword into the search bar.

Once done, you shall always get an email notification each time Google finds results close to the alert typed. Moreover, you can set customized alerts to suit your requirements, such as specific regions or languages.

TalkWalker

This tool has 50+ filters that help in monitoring conversations across 160 million data sources. Through this tool, it has become incredibly easy and smooths to analyze user engagement, brand reach, and comments.

Mentionlytics

This tool helps in looking for mentions of your brands by scanning the web and social sources, even if the post doesn’t tag you. Moreover, the tool also gives you an insight into emotion and sentimental information that comes with every mention. This way, you can easily detect an issue and address it timely. 

ReviewInc

ReviewInc lets you manage both positive and negative reviews faster to share on your social media pages. This way, your brand image is always maintained and intact.

Moreover, it allows you to view more than 250 most popular review sites from more than 70 countries. Isn’t it great?

Crowd Analyzer

If you or your target audience is in the Middle East, Crowd Analyzer can be one smart choice to monitor your brand. It is the first-ever Arabic-focused social media monitoring tool that is of immense help when it comes to analyzing Arabic content in terms of relevancy and jargon. It monitors not only social media networks but also blogs, forums, as well as news sites.

Have your pick and see as your brand transforms!

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