How to Use Pinterest to Sell Products

Social Media | |By: Abby Kougher

There are a lot of people who use Pinterest as a platform for inspiration. For many, they can access ideas for home decor, fashion, vegan recipes, and so on through this website. However, while this is true that it has a lot of ideas that’s not all that it is for.  

In fact, what most people don’t realize about Pinterest is that it is a huge sales channel as well. 

If you are looking for ways to quickly grow as a business owner and maximize your online sales, there is nothing better than Pinterest. 

Are you curious why is that so? 

This is because Pinterest consists of users who are willing to pay more per order as compared to users on other social media channels. In other words, Pinterest stands synonymous to a goldmine for eCommerce store owners. 

Now, let’s move on to the million-dollar question of how you can use Pinterest to sell products. 

So, without any further delay, let’s delve deeper to answer your question. 

The following are our top tips to successfully turn this visually stunning platform into a stream of revenue. 

1) Design visually apt pins 

Firstly, you can only survive on Pinterest if you have stunning visuals.  So, make sure all your pins are a visual-delight that compels users to click and explore. 

Invest in high-quality photographs and graphics that are both beautiful and relevant to your brand. 

2) Focus on SEO 

Considered as the ultimate visual search engine, it comes with its own SEO algorithms. 

Make sure to have your primary focus on keywords relevant to your industry. The key is to strategically include them in the title of your Pins as well as descriptions. Also, ensure that the inclusion of keywords doesn’t come off as promotional but rather natural that users feel like wanting to know more. 

3) Use rich pins 

The rich pins are of immense helo considering that they pull out extra information from your site and put it on display alongside the information that your normal pin has. Information such as price and availability are automatically synced. 

This way, users can view the information while being on Pinterest only. And you don’t have to spent hours entering the same information on Pinterest to keep it aligned with the information mentioned on the site. 

4) The promoted pins 

Another way to get your Pins to the top is to invest in promoted Pins rather than just relying on SEO. 

Promoted Pins are helpful as they can turn a regular user to a potential customer by directly taking them to your website. 

Moreover, through promoted Pins, you can target the audience by interest, age, gender, and geographical position. 
 
If you need help with strategizing your content, our team will be more than happy to assist you

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