Inbound Marketing

What is Inbound Marketing?

Inbound Marketing is a carefully-blended campaign of search engine optimization (SEO), blogging, content marketing, social media, lead-generation and lead-nurturing.

Inbound Marketing, as a campaign, greatly outweighs the sum of its parts. Use of any of the above-mentioned tactics, on its own, does not compare to the return on investment provided by combining all of the tactics into one strategic inbound marketing campaign.

Inbound marketing driven businesses experience a cost per lead 61% lower than outbound marketing driven business.*

Inbound Marketing vs. Outbound Marketing

Inbound marketing takes advantage of the vast expanse and popularity of the internet to provide more effective and sustaining means of marketing your product than traditional advertising methods. Traditional forms of advertising, which include such tactics as print advertisements in magazines and newspapers, radio spots, television commercials, billboards, flyers and the like, are known as outbound marketing.

The internet has forever altered consumer behavior. Today, sales prospects use the web to research solutions, products and providers on their own. They get recommendations from friends and family, scour the internet for reviews and then form opinions before THEY seek out businesses that THEY have chosen.  Inbound marketing focuses on positioning you to be found by prospects as they are researching their next provider for products or services.

With inbound marketing, you can provide value to those prospects because inbound marketing is fueled by valuable content and not in-your-face advertising measures.  Inbound marketing establishes you as a trusted resource, with the goal of leading prospects right to your door.

Why Should You Invest in Inbound Marketing?

Low-Cost Leads:  Organizations whose marketing efforts are dominated by inbound marketing experience a cost-per-lead that is 61% lower than outbound marketing-dominated organizations.

Social Media Growth:  Social media use is growing – rapidly, with close to two-thirds of companies saying that social media is an important source of leads.

High Value of Blogging:  Up to 92% of businesses that blog frequently have acquired customers directly through their blog.  More than 81% of businesses rate their company blog as important and useful, with 25% of those businesses saying their blog is actually critical to their company success.

Your Competitors are Using It:  The difference between inbound and outbound marketing expenditures grew by 50% from 2011 to 2012,* with more and more marketing expenditures being spent on inbound marketing efforts. If you aren’t jumping on the inbound marketing bandwagon, you risk losing your leads to your competition.

Measured Success:  One of the great things about hiring us for your inbound marketing campaign is the ability to measure your return on investment. We work with you to deliver a true ROI figure.

Contact us and learn more about how our Pittsburgh inbound marketing team can drive your leads and increase your sales.
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