Lead Generation

Lead Generation and Lead Nurturing

Inbound marketing tactics such as search engine optimization (SEO), blogging and social media are great at drawing leads to your site. This process of gathering sales prospects is known as lead-generation.

However, the goal of every lead is to create a new customer and that is why it is important to have a great plan to follow-through with people who have shown interest in your product or service. Lead-nurturing refers to the tactics you use to build trust in the value of your product or service and, hopefully, convert your lead into a sale.

How Not to Lose Your Lead from Your Online Lead Generation Efforts

Lead generation and lead nurturing are the cornerstones of inbound marketing. Once people notice your website, blog or social media page, you need a way to get them engaged with your business. This is done by lead-generation tactics that capture your potential customer’s email address or other contact information.

Many leads never turn into sales because they are not immediately nurtured. Once you are connected to potential leads, it is important to quickly make contact and offer them a compelling reason to take that next step and become a customer.

Prospects are getting harder and harder to reach but having a solid, professional foundation for your internet marketing and lead generation campaign can be the difference between getting lost in the expanse of the world-wide web and sales success.

Transforming Your Website Into a Lead Generation Machine

C-creative will tailor your lead generation plan to the unique requirements of your business. Your website is the foundation of your lead generation and lead nurturing efforts. We redesign your website so that it is poised to play a major role in achieving your sales objectives. Our process provides a framework for best-practices in site-design, competitive benchmarking and search engine optimization.

Our lead generation and lead nurturing offerings include:

  • Premium content: Content that goes beyond your standard website, blog and social media. Premium content helps to further promote your business and includes offerings such as press releases, white papers, newsletters, presentations, newsletters and the like.
  • Calls-to-action: This is a great way to successfully capture prospects and turn them into customers.  Prospects are drawn to click on flashy graphics that promote compelling offers and lead to landing pages where they can take advantage of your great deal.
  •  Landing pages: When a sales prospect clicks on a call to action, whether that is done via your website, blog or social media, they are taken to the landing page, where they can learn more about your product or service or make a purchase.
  •  Lead intelligence: Capturing information about your leads to help you tailor your campaign and close more deals.
Contact us to learn more about how lead-generation and lead-nurturing can lead to sales success.
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