Branding / Design / Web Design & Development


CardiacAssist Inc. had been working on a new strategic plan to launch new medical devices designed to simplify life support. In order to transition the company into new markets CardiacAssist wished to rebrand and relaunch as TandemLife.

TandemLife home page hero

The Challenge

CardiacAssist needed to overcome external marketing challenges and position new products in a way that would gain them maximum commercial potential. With their conference season right around the corner, they required a quick turnaround time for a new responsive website and trade show booth material.

TandemLife book
TandemLife promo

The Solution

C-leveled provided a new corporate identity for the new TandemLife brand. Because of the overwhelming acceptance of the new brand image, C-leveled’s creative team was engaged to further provide:

  • Additional branding for the TandemLife product lines; TandemLife, TandemHeart, TandemLung, and ProtekDuo
  • Digital assets that were created for social media channels, email signatures, and corporate identity packages – business cards, letterhead, and PowerPoint templates

Execution Strategies

  • Marketing and Lead Generation
  • Brand Positioning and Tagline
  • Website Design & Development
  • Search Engine Optimization
  • Sales Collateral and Materials
  • Social Media Content Creation and Management

TandemLife was recently acquired by LivaNova, a market-leading medical technology company. Today, TandemLife continues its partnership with C-leveled for ongoing support.