CardiacAssist Inc. had been working on a new strategic plan to launch new medical devices designed to simplify life support. In order to transition the company into new markets CardiacAssist wished to rebrand and relaunch as TandemLife.
CardiacAssist needed to overcome external marketing challenges and position new products in a way that would gain them maximum commercial potential. With their conference season right around the corner, they required a quick turnaround time.
C-leveled provided a new corporate identity for the new TandemLife brand. All conference materials, including a 20x20 trade booth display were completed on time.
Because of the overwhelming acceptance of the new brand image, C-leveled’s creative team was engaged to further provide:
- Additional branding for the TandemLife product lines; TandemLife, TandemHeart, TandemLung, and ProtekDuo
- Digital assets that were created for social media channels, email signatures, and corporate identity packages – business cards, letterhead, and PowerPoint templates.
- Graphic design of specification sheets, brochures, and digital advertisements
To provide a solid foundation for this new brand, C-leveled was tasked with developing a new website for TandemLife. The website would be consistent with the company’s new brand and messaging, designed for mobile and optimized for search value.
Today, TandemLife continues its partnership with C-leveled for ongoing support.