Digital Marketing / Lead Generation Campaigns / Store Signage

Today’s Home

Our friends at Today’s Home, a multi-generational high-end furniture store have been servicing homeowners with custom interior design solutions for more than 75 years.

Today's Home mobile site promo
Today's Home leather
Today's Home luxury made for sleeping
Today's Home serene surroundings
Today's Home mobile site promo Today's Home leather Today's Home luxury made for sleeping Today's Home serene surroundings

The Challenge

Advertising is more alive than ever, thanks to “going mobile” with the smart phone. While television and outdoor advertising continue to be successful mediums, the challenge for this retailer was “how” to diversify and implement digital marketing into their strategy without compromising traffic and sales. And, just how to do this to capture the attention with their newest, and maybe toughest demographic, millennials, was the question at large.

Today's Home custom design
Today's Home advert
Today's Home DFO ad

The Solution

We researched and studied traffic to stores and within the stores, assessed current creative, and ROI on advertising.

We developed a strategic marketing plan, inclusive of both the Today’s Home and Designer Furniture Outlet brands, and executed on that plan.

  • New branding and creative execution throughout Today’s Home Website, Newspaper Print Ads, Emails, Landing Pages, Paid Social Ads, Direct Mail, Magazines, and Complete DFO re-brand
  • Optimized all social channels for strong digital presence
  • Unique and curated emails and e-newsletters
  • Paid FB ads