Business Strategy / Rebranding / Design / Web Development / Public Relations

WATT Fuel Cell

WATT Fuel Cell first came to C-leveled in the early stages of their business, at a time when they were ready to solidify their business strategy, the WATT brand and prepare to go-to market with their first product. C-leveled partnered with WATT to help refine its business plan, which included business and marketing strategy, fund raising and financial strategy. C-leveled worked side-by-side with the CEO and management team to craft the WATT story for investment presentations for potential funders from around the country.

WATT Imperium Fuel Cell

The Challenge

Founded by a team of fuel cell industry veterans who were frustrated with the industry’s inability to advance past the experimental phase, WATT developed and is manufacturing one of the first commercially viable solid oxide fuel cell systems for small scale energy needs on the market. As WATT pushed their product through product development, testing, certification and in-market pilots, they needed a partner to help them craft their story and build their brand across a broad audience set to accomplish a myriad of business objectives along the continuum from early stage through product launch. C-leveled offered them the benefits of a business consultancy married with a full-service marketing agency who had the experience to bring a new technology to market in breakthrough ways worthy of their game-changing technology.

“We partnered with C-leveled at the perfect time for WATT Fuel Cell. They have been a tremendous business and marketing partner, there with us every step of the way. They have our best interest in mind, providing us the support we need.”
– Caine Finnerty, CEO & President, WATT Fuel Cell

WATT Imperium graphic

The Solution

The C-leveled EAASTM team worked hand-in-hand with WATT on a business strategy that would guide the company and the development of a communications and marketing strategy. C-leveled worked as an extension of WATT’s leadership team providing c-level marketing and creative and development execution as if we were sitting in-house at their facility.

C-leveled has helped WATT raise capital, hire best-in-class talent and attract their first orders.

Execution Strategies:

  • EAAS Business and Marketing Strategy
  • Investment Pitch and Presentation Decks
  • Brand Positioning and Value Proposition
  • Communications Strategy, Messaging and Planning
  • Public Relations and Media Representation
  • Website Design & Development
  • Trade Show Design and Trade Advertising
  • Sales Collateral and Materials
  • Social Media Content Creation
  • Internal Messaging and Communications

WATT is a long-standing client and continues to partner with C-leveled as they ramp manufacturing and prepare to deliver on their first orders. They have raised over $45 million in funding and have working agreements in place with Erwin Hymer Group North America and Peoples Gas.