You probably know your brand should be on social media. And maybe you even have an existing presence. But we’re here to tell you that simply being “on” isn’t enough. We’re also here to give you the inside scoop on all of the features and tools your brand should be utilizing on each social media platform to maximize your success. Give these resources a read to increase brand awareness and attract new leads through your social media presence.
Consider this: 2.5 billion people log on to Facebook each month. Over 140 billion businesses have a Facebook business page. If you haven’t joined the competition, now is the time to better reach your audience.
Don’t make the mistake of confusing your customers when they come across your Facebook page intended to be a business page when in reality is set up as a personal page. There are many differences between the two, including the ability to obtain page likes and run paid ads.
Facebook Ads Manager makes creating engaging content for your audience much easier and streamlines the process into one place. First, you need to have a business page. See how to set up Ads Manager for your business.
If your brand sells products, you should consider making a Facebook Shop part of your sales and marketing strategy. This allows consumers to buy your products directly through Facebook, which has the potential to increase sales and provide added convenience for your customers.
Facebook Business Manager is a one-stop-shop for your business to access all Facebook marketing activities for your page. You can also assign other employees to access to manage the page, such as responding to messages and viewing ad performance.
Think of Facebook Business Manager as a centralized place to find all of your ads, posts, messages, and comments. You can also create and preview Instagram ads here, too. Make sure to take advantage of this feature to make life easier.
Hashtags are a great tool for categorizing your brand’s content on Twitter. By incorporating the right hashtags, more users can find you when searching for the same topic. Learn how to use this effectively.
You might be creating paid social advertisements on other platforms, but do you have a paid strategy for Twitter? With no cap on budget limitations, Twitter is an interesting place to promote the content you want your audience to see.
Twitter can be a lead generating powerhouse. Often seen as just another social media platform, your brand might be missing the mark on reach your audience on Twitter. Learn new tips on how to best strategize for this platform.
In an effort to keep your already established followers, if your Twitter account is not already set up as a business account, there’s a way to do so. Follow this guide to find out how and start taking advantage of Twitter for Business.
You might not think of LinkedIn when you think of hashtags, but the platform officially introduced them in 2018. This is a great way to help others find your content through the search feature.
In many ways, you are your brand. And if you’re in a leadership position, it’s important to make a name for yourself in association with your business. LinkedIn is a tool for positioning yourself as a thought leader and utilizing your personal network to promote your brand.
LinkedIn features many useful tools for finding leads. For instance, you can search companies and individuals by industry, geography, and more.
Instagram stories are a great way to really engage with your followers. There are many fun and interactive features to choose from, including polls. Here’s how to run a poll to ask your customers a question, like their thoughts on a new potential product.
Obtaining new followers is no easy feat, but there are ways to increase your success. The more followers you have, the more likely you are to see more sales and increase brand awareness.
With so many hashtags floating around Instagram, it’s important for your brand to be strategic in choosing which ones to use. Picking relevant hashtags can help up your Instagram game immensely.
Instagram has many fun features that are engaging for users. One of those features is “stickers” that can be placed on Instagram stories. Brands can create their own unique stickers that anyone can use.
The demographics of people who watch TikTok may surprise you. It’s not just teens who are on the platform. Find out if taking advantage of TikTok is a surprisingly smart move for your business.
TikTok isn’t just a place for lip-syncing and dance challenges. It can actually serve as a very educational platform. Learn how to create relevant content on behalf of your brand that resonates with your audience.
We get it, TikTok is pretty new to everyone and entirely different from other social media platforms. If you don’t know where to begin, we’ve got your back on coming up with content ideas.
There’s a difference between a personal account and a business account on TikTok. Before your brand joins the platform, make sure to read this guide to setting up the right type of account.
There are many useful features for businesses to take advantage of on Snapchat. From paid advertisements to custom filters, it’s a great place to engage with potential customers and increase brand awareness.
There are a lot of moving parts when it comes to Snapchat. From partnering with influencers to learning all of the available features on the platform, learn how to best strategize for Snapchat.
Your brand doesn’t have to be crafty to be on Pinterest. There’s a place for more types of businesses than you may think. Learn how to effectively use Pinterest for your unique business and industry.
Pinterest is a great avenue for selling products to potential customers. Catch their eye with high-quality photography and link directly to your website. Learn how.
Combing the power of Google and your social media presence can make a huge difference in finding your brand online. Add your social media profiles to Google My Business for increased visibility. Learn how!
The right messaging is important, but the visuals are just as vital for drawing in your audience and leaving a lasting impression. Make sure the images you’re using on social media are high quality and aligned with your marketing strategy.
When you choose to have a presence on social media, you also add more responsibility to your plate. It’s important to designate someone to monitor each platform in order to respond to customers in a timely fashion and catch any errors posted to the page.
Our team of experts is here to lighten your workload when it comes to all things social. Reach out if you’re feeling overwhelmed or simply want a second opinion. We can come up with a strategy to help your brand get results, faster, or take care of the posting for you. We will also measure the results of your posts to ensure you’re putting out the right types of content to reach your target audience. Reach out!
Utilizing social media is a great way to build brand awareness, and theses C-leveled e-books break down how and why you should do it. Take advantage of these free platforms to reach millions of customers and let us guide you through social media best practices.DOWNLOAD THE EBOOK
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