Branding

Before giving your company a face and voice, our branding techniques quickly develop insight and help coalesce a company’s management team around their brand’s core value proposition. We then design the best way to communicate it to prospects and customers.

OUR METHODS

CONCEPT DEVELOPMENT

All great brands are based on a strong, well-thought-out concept or idea. The first step before the pen is put to paper is conceptualizing the “big idea.” You must have a powerful point of view and a meaningful rationale in order to cater creative to the objective. We aren’t the type to sit around and ponder an idea for hours or days, however we are the type to take our time developing the best design solution for the task at hand.

NAMING

Using our knowledge of behavioral economics and neuroscience, we take a strategic, creative approach in helping develop company and product brand names that cut through the clutter and stick.

CORPORATE IDENTITY

Shorthand is increasingly important as our world becomes more and more complex. We thoughtfully design the visual symbolism to best reflect a your brand’s value proposition at-a-glance, then we creatively apply that creative across your suite of business collateral.

DESIGN

Our in-house creative team can be your outsourced marketing department if you don’t have one already, or we can function as your full-service marketing and advertising agency providing guidance, execution and measurable ROI.

See Our Work