Branding

Before giving your company a face and voice, our branding techniques quickly develop insight and help coalesce a company’s management team around their brand’s core value proposition. We then design the best way to communicate it to prospects and customers.

Branding & Rebranding

Your brand helps you showcase what your business stands for, and helps your business stand out. It’s what draws people in and keeps them coming back for more. If your business is just starting out, you’ll need to create a brand from the ground up. But it’s likely you’ve already established your business, and you’re finding that your current brand is not resonating with your target audience. In that case, maybe you need help defining or refining your brand, or maybe you need a company rebrand altogether.

Defining your brand and effectively communicating your brand are critical to getting to the core of what your company does; selling your products and services. In order to sell your products and services effectively, you have to sell yourself. That comes from putting a strong brand strategy behind every aspect of your business and building up your brand equity.

An effective strategy showcases your brand story. New and existing customers want to know who your company is, what it stands for, and whether it lines up with their values. Whether your company is brand new, or you need a successful rebrand, your goal should be to deliver a brand promise that lives up to your customers’ expectations. It’s not just critical to build a brand identity, it’s critical to build a brand identity that is authentic to who you are. In a rapidly changing market, defining and staying true to who you are, and staying relevant, is imperative.

Successful branding, or rebranding, is more than just new and updated logos and a flashy website design. It’s a process that starts with evaluating where you are today, and then building out the steps to put you ahead of your competitors and at the top of your industry.

That’s where we come in. At C-leveled, we are Pittsburgh’s full-service branding agency. Authenticity and expertise drive everything we do. From brand consultation and evaluation, to digital marketing campaigns, responsive website design and development, content creation and savvy social media strategy, every facet of our process is a key part of the core brand we establish or refresh for you.

At the end of the day, your brand is your identity. Our experts will help you establish who you are—or take you through a successful rebrand without looking like you’re going through an identity crisis.

Here’s our process from top to bottom.

Audit

When you stack your brand up against your competition, are you winning or twinning…or are you not even registering on the radar at all? Before we give your business a face, or a facelift, we audit your current standing to develop critical insight. Our first steps are focused on thoroughly understanding your business: where you are today, your business goals, your current customers, your customers’ expectations and behavior, how you compare to your competition, and how your existing brand elements factor into all of it. We’re gathering everything (and we mean everything) we can get our hands on and immersing ourselves in where your business stands right now.

How We Deliver

  • Company Standing Overview
  • Brand Consultation & Evaluation
  • Performance Review
  • Review of existing marketing, positioning, perception and business goals

Research

Once we’ve gotten the lay of the land, we take a deep-dive to gain a full understanding of the full market landscape; where you’ve been, where you are, and where we know you can go—so you get your fair market share. When we come up for air, we’ll not only be experts in your business, we’ll be experts in your industry; giving you a leg up on the competition and a leg to stand on when it comes to implementing the steps to follow. Our intense look allows us to establish the context and benchmarks necessary to determine how your brand should function and gives us a solid foundation for moving forward with the most appropriate recommendations.

How We Deliver

  • Industry and Competitive Analysis
  • Consumer Research
  • Current Customer Landscape
  • Prospective Customer Landscape
  • Target Audience Development
  • Defining Personas
  • Keyword Research
  • SEO & Content Audit
  • Social Media Audit

Ideation

This is where we think big. Really big. All great brands are built on a foundation of strong, well-thought-out concepts and ideas. Before we put pen to paper, we put our heads together to conceptualize the “big idea.” Our full team of branders, designers, writers, marketers, and strategists bring big ideas to the table around brand messaging, visual symbolism, and business collateral. We aren’t the type to sit around and ponder an idea for days, but we are the type to dedicate our time purposefully to developing the best solutions for your business.

How We Deliver

  • Creative Brief
  • Brand Design
  • Branding/Rebranding Elements
  • Corporate Identity
  • Design Concepts & Mood Boards

Strategy

We develop a full-scale strategy based on our research findings and goals that includes marketing, digital, content, and social elements to cover every aspect of where you should have a presence and who should be reaching. We’re purposefully aligning marketing channels, technology, and collateral with business objectives into a cohesive strategy that tells your brand story across all appropriate platforms—communicating your brand to customers and prospects, and ultimately, driving sales.

How We Deliver

  • Fully developed marketing, digital, content, and social strategies
  • Value Proposition
  • Strategic Marketing Positioning

Creative & Content

When it’s time to talk the talk about who you are and what you do, we’re experts at uncovering the heartbeat of your business and humanizing your brand. We use carefully crafted language to create authentic, emotional connections with your target audiences, so they buy in to your company and buy your company’s products and services.

Then we use our in-depth knowledge of behavioral economics and neuroscience, to take a strategic, creative approach to your brand design. We’re developing visual brand elements that cut through the clutter and stand out. We thoughtfully design the visual symbolism to best reflect your brand’s value proposition at-a-glance, then we apply that creative across your suite of marketing collateral.

How We Deliver

  • Content Optimization
  • High-Level Message Development
  • Target Audience Key Message Development
  • Cornerstone Content Creation
  • Content Calendar(s)
  • Inbound & Outbound Marketing Messages
  • Internal Messaging
  • Design and development of brand collateral

Execution

We might be a little biased, but we think this is the best part. Everything we’ve done so far leads up to this moment. We gear up and deploy the troops to go head-to-head with your competitors with all aspects of our finalized campaign.

How We Deliver

  • Rollout of marketing, digital, content, and social strategies
  • Launch of all creative elements

Measurement

Did you think we were done? Nope, we’re in it for the long-haul. Ongoing measurement is critical to continued success. We’ll monitor performance and make adjustments as needed, and we’ll be your trusted sounding board and partner for as long as you need us.

How We Deliver

  • Ongoing Brand Management
  • Social Media Monitoring & Management
  • Content refreshes based on regular SEO audits
  • Measurement audits based on performance & goals

The Bottom Line

You’re in the business of building your business. We’re in the business of branding your business.

Let’s brand something great together.

See Our Work