PR has always been about storytelling. Traditionally, organizations have relied on journalists to help tell their stories, but the lines between public relations and media relations have blurred. We’re a connected world 24/7, and there are over ten million people blogging. Print publications and broadcast channels have been joined by digital magazines, cable, and streaming technologies that are producing original content and offering all kinds of promotional opportunities that didn’t exist two years ago.
Our public relation pros stay abreast of what’s available, assessing the best fit for our clients. We strategize and implement PR plans to help manage your reputation and meet your communication objectives, from augmenting marketing campaigns to positioning your company to recruit the best talent or attract investment dollars.
PR efforts can quickly become unruly or create confusion in the marketplace without an overall communications strategy. We start first by working with you to establish goals, desired outcomes and high-level messaging. Then we begin to plan how we will build the story through each carefully crafted piece of communications and thoughtfully selected distribution channel based on audience.
How we build relationships with key media on your behalf goes along with how we build relationships with your audience. Knowing when to send a press release verses picking up the phone to talk to a publication to pitch the story in person are key to how the media will cover the story. Selecting the right journalist, online publishers and traditional publications to align with may also have an impact on the outcome. It is our job through media relations to protect the reputation of the organization, contribute to how the story is being told and accomplish our communications goals.
Some of our media relations methods include:
It is our philosophy that the opportunity created through earned media is wasted if we don’t make sure it has legs. This is why our work doesn’t end with the story pick up. Once the media has published the story, we will amplify it across the appropriate social and online channels, and strategically distribute to those who need to be in the know about what is happening with your company, and who is talking about it.See Our Work