If you decide to drive to a new location, you turn on your nav, set the destination and hit the gas. The same is true of developing, launching or growing your business. A well-crafted business plan serves as the glue that binds all the operating tactics together into a concise operating plan and provides the choreography for day-to-day activities. A well thought-out business strategy and business plan provides context to every significant decision that a business leader makes. The business strategy experts and management consultants at C-leveled are well-versed in defining, developing, articulating and implementing business strategies that produce near-term operating objectives and support long-term sustained growth.
But, without a clear set of executions, tactics and discrete financial objectives, a value of a business plan is virtually nil. The ‘rubber meets the road’ when you begin conducting business, day to day, in a manner that is consistent with that business plan, and measure business progress against the goals defined.
To compete successfully, you must know where and how your business fits into your target markets. Answering the seemingly simple question, ‘Why does my business matter?’ can be one of the most difficult to articulate. Achieving this clarity of purpose establishes a ‘set of guardrails’ that ensure your business is always operating in a manner consistent with your vision, and that prioritizes your product or service differentiation(s) as you compete in your chosen market segments, day-in and day-out. This clarity also provides the added benefit of knowing what not to do to ensure that your business does not succumb to a completely opportunistic operating mentality and meander in ways that detract from the long-term goals of the business.
Once ‘Why does my business matter,’ is established, a targeted competitive landscape can be constructed that clearly delineates ‘Where does my business matter?’ Few things are as crucial to your business success as understanding the dynamics in your specific market(s). Sizing your addressable market(s), understanding your competitors and to how beat them in the market and implementing channel strategies to fully exploit these market opportunities can be translated into stepwise plans to increase revenue, which is an important step in maximizing profitability.
Sales Strategy & Sales Plan
At this point in the C-leveled consulting process we can collaboratively answer ‘To whom does my business matter?’ Channel strategies (for instance, direct sales, indirect sales, or a combination of both) can be crystallized and the marketing mix/specific sales plans can be constructed to exploit the various revenue opportunities that have been revealed through the business planning process. The final aspect of this phase is to drill down to the lowest level and produce a revenue forecast followed by a sales funnel that is ordered consistently with your channel strategies, quantified for each opportunity and reflective of your sales process and sales cycle.
Financing Strategy & Modeling
To quantify the value of a business strategy articulated in a business plan requires C-leveled to work with you to develop a robust financial forecast and performance measurements to ensure that you can answer the question, ‘What is in it for me and the constituents of my business?’ Often, a business plan will require that the business acquire additional funding or financing. The C-leveled management consultants are well-versed in the language of numbers for purposes of forecasting and performance measurement, raising money to fuel business growth and distilling a business plan down to what it can be worth in terms of its valuation.