Types of Mobile Advertising and How They Work

Advertising | |By: Morgan Kappler

If you need someone you live with to buy more milk, you probably don’t leave a note on the refrigerator door anymore. You send a text. Because people don’t carry refrigerators with them wherever they go.

Likewise, one of the reasons that advertising on mobile phones is so effective is that it reaches your potential customers wherever they are. More than three-quarters of Americans own a mobile phone. And that increases to around 9 in ten for those between the ages of 18-29. The same research tells us that more than half of Americans own a tablet. This means that there are a lot of people out there that you can advertise to directly on their mobile devices.

What is Mobile Advertising and What Are the Types of Mobile Ads?

To make the most of mobile advertising, you need an ad campaign in which your most effective advertising copy is combined with mobile apps and mobile advertising platform. That starts with distinguishing between different types of mobile ads.

  1. Mobile Video Ads – This is where app developers integrate video ads on mobile platforms. What’s so great about mobile video ads? By 2019, we can expect 80 percent of all consumer internet traffic to be video traffic. Mobile video ads tend to perform better than non-video ads, and that means generating more clicks.
  2. Gamified Mobile Ads – Gamified ads are great for creating engagement. They allow users to interact with the brand. The “viewer” becomes part of the ad experience. This increasingly popular type of mobile ad can create lasting, positive impressions.
  3. Full-Screen Mobile Ads – These ads fill the entirety of a mobile phone’s screen. Although some users find such display ads annoying, they tend to outperform small banner ads and generate higher engagement. They can be used at more logical, natural moments to great effect, where traditional banner ads can restrict screen space and functionality.
  4. Native Mobile App Ads – Native ads for mobile phones are integrated seamlessly within the platform on which they appear. They don’t interrupt the user’s experience—they enhance it. Pertinent, useful native ads can appear editorial and tend to be more effective than banner ads.

When you combine mobile advertising with social media platforms, you can expand your reach and achieve a higher ROI than with many other marketing tactics. Don’t be put off by jargon and mobile technology terminology. Marketers and tech specialists are merely coming up with the best ways for you to engage with your audience and we have to give each method a name.

When you make the most of mobile advertising and are specific about your methods, you can create better, more engaging ads that boost your brand and your bottom line.

To learn more about mobile methods that are right for your business and brand, reach out our team at C-leveled.

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