What is Inbound Marketing and How Can it Help Your Business?

Strategic Marketing | |By: Anthony Pollino

Research shows that 76% of businesses use inbound marketing strategies as a primary tool for promotion. If you aren’t using it to promote your brand, your competitors undoubtedly are.

Inbound marketing campaigns are more successful and have a 46% higher ROI than outbound strategies, regardless of a company’s size, location, or budget. And there is a pretty straightforward reason for that: Inbound marketing humanizes your efforts and gives your buyers high quality and meaningful content that gets their attention. Considering 47% of buyers read at least three to five pieces of content before they make a call to your sales rep, inbound marketing is one of the most effective ways to earn new customers online, and it helps generate more leads for your business.

Inbound marketing attracts customers by creating content and experiences that are customized to their needs. Blogs, social media, online events, such as webinars or videos, digital marketing, SEO, and more, all fall under the umbrella of inbound marketing. It’s such a powerful tool because it enables businesses to give their existing and target consumers and leads precisely the answers and information they want, which also helps companies build a reputation as an industry thought leader and subject-matter authority.

Traditional outbound marketing methods, such as billboards and print ads, are disruptive to your target customers’ everyday lives. Audiences are bombarded and overloaded with outbound marketing. Inbound marketing, on the other hand, pulls in the attention of already qualified leads that are actively searching for solutions to their problems. It doesn’t intrusively force them to take note of your product or services amid their everyday lives and routines, but instead makes your products easier to find and positions you as the solution to their challenge.

There countless benefits to inbound marketing. Here are a few top reasons to consider implementing an inbound marketing strategy. 

Inbound marketing is cost-effective.

Inbound marketing is not only more effective in general, but it is also cheaper compared to outbound strategies. Inbound marketing costs 62% less than outbound marketing–not only because you are not spending resources on people who don’t want anything to do with your products or services, but also because it requires fewer resources to maintain blogs and social media. Top this off with the fact that it also delivers 54% more leads, and you have a perfect way to expand your reach online.

Inbound marketing improves customer relationships and engagement. 

A customer-focused strategy is the secret behind a successful inbound marketing campaign. And, better customer relationships will establish your brand value, increase your marketing reach, grow the number of recurring sales, and also bring in more leads. 

That’s exactly why 66% of marketers note an increase in lead generation, even with only six dedicated hours of social media marketing every week. Offering valuable and customer-centric content will eventually turn your buyers into brand advocates, so they’ll not only enjoy your content but also share it with others.

Inbound marketing delivers better analytics and reporting.

Inbound marketing is also more measurable and transparent compared to traditional techniques. You’ll be able to track and see how people react to your campaigns using metrics such as the number of downloads, website traffic, video views, bounce rates, and more. 

Inbound marketing is one of the most useful modern-day tactics for businesses looking to increase their qualified leads, brand awareness, and minimize the impact on budgets. At C-Leveled, we help companies create comprehensive strategic inbound marketing plans that help guide better business decisions, and just plain better business. To learn more about how we can help your business grow, contact us today. 

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