How Often Should You Be Emailing Your Customers?

Your email list is one of your most valuable marketing assets. Not only can you use it to further nurture the leads that have opted into your email list, but you can also use it to further increase sales and to develop relationships with current customers. Determining what kind of content to send out to… Read more »

Ways to Start Capturing Email Addresses Today

Do you know which channel outperforms all the rest to drive conversions? Good old-fashioned email. The most impressive statistics on email as a marketing tool are well known: An ROI of about 4,300%. 60% of people say that the special offers they receive are the top reason they subscribe to an email list. 80% of people say… Read more »

6 Ways to Tell Your Website Needs Some Updates

Your website is often the first contact a potential customer has with your brand. It’s the hub of everything you do online. Neglecting to keep it up-to-date is one of the biggest mistakes you can make. If you want to prosper, your digital presence needs to be a vital part of your marketing strategy. It’s important… Read more »

Must Know Website Terms for Newbies

There’s a lot of vocabulary to push through when you’re talking about websites. Even though there is a huge visual component to web design, it’s still pretty technical. That’s why it helps to do your homework and learn the lingo! Here are some of the terms you might hear us throwing around during your website project: Basics Browser Starting… Read more »

Thinking Mobile First for Your Web Design

64% of American adults own and rely to some extent on smartphones. That’s just shy of two-thirds of the entire adult population in the country. These smartphone owners are using their mobile devices to shop, work and play. All day long, they’re on their phone, ready to receive your message. With so many people relying… Read more »