When is the Best Time to Rebrand Your Business?

Branding | |By: Denise DeSimone

If you are weighing the merits of rebranding, it might be time to stop wondering when to rebrand, and to just go ahead and do it. Simply put, if there’s a pressing reason to rebrand, then it’s the right time to do so.
 
Whether your company is ready to move to a new image because yours just isn’t the right fit anymore, trying to attract a new target demographic, dealing with the wrong kind of attention, or if your company is in dire need of a competitive edge, a rebrand can solve those problems.

Consider this: do you ever feel embarrassed to hand out company materials, or send people to your website? What about your prices — can you raise them, or does your brand seem too low-end to do so? Do you find that you are able to attract top talent to your organization and bring in the right clientele? Creative and effective branding can help resolve these issues for you. If you’re not getting the results you want, a successful rebranding can get you back on the right track.
 
Rebranding is also something to consider if your company is undergoing changes like acquisitions or mergers, the addition of new products, or a change in company culture. If the scope of the business has changed, your brand should be updated to reflect that. Building a rebrand into your business strategy is a way to make sure you are up to date and showcasing the most authentic version of your company.

What to Do When You’ve Decided to Rebrand

So now you know it is the right time to shed the old brand and start fresh with something modern and targeted to the right people and places. You may be excited to get going on the rebrand, knowing how much it can influence your company! Before you jump right in, it’s important to develop a well-planned strategy to ensure long-term success.
 
It takes courage to embark on a rebranding. Alone, it can be a leap into the unknown. Just as you wouldn’t do your first parachute jump without expert guidance, we recommend you back away from that plane door and bring us on board.
 
C-leveled is your parachute, your experienced pilot, and your tandem jumper in this scenario. We’ve been here before and know exactly what to do to guide your business to success with a rebranding strategy.
 
We can streamline your branding, highlighting elements that still work to keep your business recognizable to loyal clients, and making adjustments to the rest of your materials, copy, and strategy that will still stay true to you.

We are here to help form your brand into something memorable, sought-after, and long-lasting; an authentic expression of you that will have staying power. We will work closely with your business to understand what motivates you, and what motivates your clients, creating a branding strategy that is as unique and powerful as your business itself. Download our free rebranding ebook, then contact us for more info!

Strategic Guide to Branding Ebook
ebook signup CTA